To promote greater visibility for women through the effective use of the media.
To build the capacity of journalists in gender responsive reporting.
To build the capacity of girls through mentorship programmes to become the new generation of credible leaders.
To train girls and women to effectively use the Information and Communication Technology (ICT) and the new media for advocacy and mobilizing for gender equality.
To create a platform for media practitioners and gender advocates to work together to promote gender equality and the empowerment of girls and women.